“The Plant App”
Summer 2025
Sanchez_Gerald_Possible Design Project.pdf
Selected the design track from five technical options to develop "The Plant App." From mapping the user experience (UX) to establishing the visual identity (Ul) of the final product; the concept project served as a strong introduction to industry design standards.
Figma: Used to design screens, layouts, and interface elements
Conducted user research to understand how people approach plant care before any app exists—a foundational UX step that informs product design from the ground up. Since the Plant App was still conceptual, I couldn't run usability tests on an existing product. Instead, I mapped out the complete journey people take when choosing, placing, and caring for houseplants. I documented two distinct user personas: